We have a lot of clients from around the country who can’t always attend a shoot. To help bridge the gap we do remote art direction.
Our studio was built with productivity in mind. Not only for us, but for the clients who come to work with us. The studio has to be an office away from their office in every aspect. We often have clients tell us that they get more work done at our studio than at their own office.
Sometimes, work is so demanding, that they can’t slip away or the art director can’t make the trip to Chicago. So, we utilize Remote Art Direction via Skype. Skype allows us to connect with our clients as if they were here. They can share our screen and see changes being made in real time with our food stylist. They can see live feed through our camera and give real art direction before a shot is even taken. We can also invite multiple people to view what’s going on, because not everyone can be expected to huddle around one computer in the office, or be in the same location. This way we can reach everyone who needs to be involved in the comfort of whereever they happen to be.
We always enjoy having people come to the studio, but when they can’t… this is a great way to get the job done.